National Refreshment Day

July 24th is National Refreshment Day! In celebration of its 10th anniversary, Nova is offering 10% off our entire Drinks & Nutrition collection!

Started in 2015, the idea for National Refreshment Day has always been simple: enjoy an ice-cold refreshing drink in the middle of a hot, summer afternoon. This day was actually founded by Traveler Beer, a drink company from Burlington, Vermont that wanted to highlight and bring attention to the refreshing flavors of summer beverages.

Regretfully, Traveler Beer is no longer in business, but its contribution to the world by founding National Refreshment Day has the potential to live on in history!

Whether it’s an ice cold beer, a fruity wine cooler, or a big old glass of freshly squeezed lemonade, this day is certainly worth celebrating, especially during the summer when temperatures are high and air conditioners can’t always keep up. So grab one from the cooler or refrigerator in celebration of National Refreshment Day.

Our carefully chosen selection of refreshments all offer a little boost beyond flavoring your water -- they are packed full of electrolytes and potassium, alongside other necessary vitamins and nutrients. At the same time, they have reduced sugar, sodium, and calories, and are generally free of gluten, soy, and dairy.

So when you've been sweating it out in the hot hot summer sun all day, don't hesitate to make use of our discounted drinks and freezer pops to recover what you've lost as you take a well-deserved refreshment break.

*The discount will run from 7/21/25 to 7/27/25.